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Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will impact anyone who…

Public relations, PR, PR team, PR Firm, PR Agency—it is a practice and a specialty that goes by many names, but performs one essential function: helping businesses and brands maintain a good public image. Here, we will cover all of the…

This article was co-authored by Andrew Ansley. Things, not strings. If you haven’t heard this before, it comes from a famous Google blog post that announced the Knowledge Graph.  The announcement’s 11th anniversary is only a month…

Google Search is testing a new section for "cheaper options" in the product detail overlay window. So instead of just showing related products and product specs and buying options, Google is now testing "cheaper options" for higher…

Google's Gary Illyes confirmed that Google does look at domain name records for discovery of new domains to include in the Google Search Index. He said this at the 9:40 mark into yesterday's Search Off The Record podcast.Gary said,…

Google Ads is running a small test to help you create ads using AI. Google Bard does not power this, but it is a form of artificial intelligence designed to give you suggested ad headlines and descriptions. This was spotted by Gil…

Google's John Mueller said when it comes to international SEO and multilingual sites, the CDN's location does not really matter for SEO. He said on Mastodon, "When it comes to SEO, that doesn't matter." This was based on him being…

Microsoft Advertising announced a bunch of changes to its search ad platform, including the global rollout of professional service ads, bulk operations in the asset library, changes to broad match modifier and more.Some of these…

Research from Google found that website bounce rates increase by as much as 31% from one-second to three-second load times. In my experience, page load times are one of the most consistent technical errors web developers and web admins…

Feeling pressure to continue delivering results, despite lower budgets and bandwidth in 2023? Wouldn’t it be faster to know what’s working and what’s not, so you can craft a strategy with less cost for experimentation and more results? It…