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Microsoft announced that if you do financial service ads in its network, like on Bing Search, in the UK, you will need to be verified in early 2023. "Starting early 2023, we'll allow only advertisers duly authorized by the UK…

Google's John Mueller said there is no score or threshold for the Google helpful content update. He said on Mastodon, "There is no "HCS score" or threshold at which HCS would switch from unhelpful to helpful for SEO.This should…

Google is once again testing showing the featured snippet, aka position zero, not in the first or position zero slot but rather under position one or even further down the page. We first noticed this back in April 2020 but maybe that…

Joy Hawkins has published another local SEO case study, this one on whether reviews left by Local Guides do better than any ordinary reviewer on Google. The answer is yes; reviews left by Local Guides seem to do better and last…

Danny Sullivan, the Google Search Liaison, said on Mastodon that your content does not need to be on one topic, one niche topic, for it to rank well. You can write about diverse topics on your site. The main thing, Danny said, was…

“Find a need and fill it.” This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire. It’s also probably the simplest, clearest explanation of a value…

Google Assistant. Siri. Alexa. Cortana. You have your choice of high-quality voice assistants today, and they can all do some pretty amazing things. One of those things is to help users find answers to questions; basically, whatever someone…

In a fast-paced industry like SEO, a lot can happen over the course of a year – which is why you want to make sure you stay ahead of the curve. So, how can you gain a competitive edge in 2023? What SEO strategies and tactics will help you…

When we write blogs, we want them to be noticed, read, and liked. Blogs have the power to drive tons of traffic to your site. This in turn gives you the chance to create more brand awareness and keep your audience engaged.To get your blog…

Digital marketing channels are platforms brands use to market products and services. You can choose one or many channels to deliver your message and reach your target audience. In this article, we’ll show you seven of the best digital…