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Just when you thought John Mueller of Google was done responding to sub-domain SEO questions - well - now we have a new social platform - so... John said on Mastodon when he would go with subdomains versus posting the content on the…

Microsoft Bing seems to be promoting TikTok video results within the Bing search results. If you do a search for some videos, Bing might add a box on the left side by the video search results box that says "Short videos of X" with a…

Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project, data collection, data analysis, statistics, modeling,…

The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch point. According to Salesforce.com, it takes, on average, six to eight…

When it comes to content marketing, finding writers and producing content is easy. But creating quality content that hits your business KPIs? Well, that’s something else entirely. Suppose you want to succeed as a digital marketer. In that…

Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the year ahead? What are the biggest threats and challenges? SEJ’s Ben Steele joined me on the SEJ Show to discuss the findings of SEJ’s Second Annual State of…

Once again, Google's John Mueller said the last batch of sites still being indexed using desktop indexing is going to be moved over to mobile-first indexing "soon." John said this on Twitter this morning, saying "The last batches of…

Google AdSense is testing a new ad type for publishers named Rewarded Ad Gate beta program. This program is something Google has in AdMob and basically lets you serve some of your more "loyal" visitors with longer-form ads, even…

Google has published a new document named a guide to Google search ranking system. That document outlines the "notable" ranking updates that are currently live and running for Google Search and also some of the historical updates that…

Google has added a new spam policy for policy circumvention. The new section was added to the Google spam policies document and basically says if you try to go around the Google spam policies, you can be penalized. So in short, if…