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Google Maps and local panels have shown booking, appointment, reservation, and other ordering solutions from third parties for many years. And while we have a way to opt-out, it is still causing a lot of confusion and frustration for…

If your target audience speaks different languages, offering your website content in multiple languages would make sense to provide a better user experience. But does offering different languages on your website affect organic search…

In less than about 42 hours, Google has fully rolled out the last spam update - the Google October 2022 spam update. The update began on October 19, 2022, at about 11 am ET and was completed on October 21, 2022, at about 5 am ET.That…

Demand and competition for digital marketing talent are steadily on the rise. If you’re looking to expand your SEO and content marketing teams in 2023, you must be prepared to offer what top candidates are looking for. Job candidates are…

The ability to adjust your meta tags is key to keeping on top of your organic performance in SEO. How you go about it, though, can change from one site to the next.If you’re a Drupal user, you’re probably aware of the extra modules you can…

Appealing to the right emotions to reach your customers is easier said than done.You might feel like you need to spend thousands of dollars on ads to get in front of your customers and influence their buying decisions, but that can be a…

Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. In an example from Google shown below, you can see how search results for product category pages contain a whole row…

You’ve probably already heard that statistics pages are a great way to generate links. You’ve also likely noticed that some statistics pages are much more successful at earning links than others. So I wanted to figure out what separates the…

There have been some complaints about using Performance Max with Google Ads with lead generation sites. The concern is that many or some of the leads end up being invalid. Ginny Marvin, the Google Ads Liaison, said Google is "working…

Organic search engine optimization (SEO) is the process of showing up higher on the search engine results pages (SERPs) naturally. Organic search is one of the most effective channels to gain traffic or conversions because it’s free –…