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Google Ads announced that you can now apply a recommendation as an experiment in the Experiments page. This allows you to more efficiently "in as few as two clicks, you can set up an experiment where you compare your base campaign to…

Google has just announced additional policies to protect consumers and advertisers in the UK from fraudulent ad practices aimed at taking advantage of people through financial scams. The new policy.…

Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you start here or request a demo. Are reports the same as news in…

A new setting in beta allows Google the ability to automatically create additional ad assets (header and description). The feature uses the creative content from the following sources: Landing…

Microsoft Advertising has announced a boatload of new features in its October 2022 release schedule. These include the ability to import your Google's performance max data, new data exclusion features, more automated extension…

There may be a bug with the Google Analytics and Google Search Console integration. The queries report within Google Analytics (Universal Analytics 3) when you connect your Search Console profile now shows "not set" for all query…

Google has updated its Google Maps contributor guidelines to disallow "discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers."This line was added to these guidelines under deceptive…

Google Search Console is not currently tracking clicks or impressions for traffic sent through the new Google multisearch feature. Glenn Gabe confirmed this the other day by running some tests on a few of his client sites (note, you…

Google announced it is cracking down on more financial fraud in the UK by making updates to its UK Financial Services policy that will go into effect in December. Google said "we are announcing a significant additional measure to…

Making the optimizations we want should come easy for us SEOs, right?When we need to change on-page elements like title tags, meta descriptions and links, we often turn to our development teams and add our tasks to long lists of urgent…