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Can 404 and soft 404s errors affect your Google search rankings?According to Google, the answer is no.However, there is an exception you will want to know about, in order to avoid having a 404 error impact your rankings. Read on to learn…

Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report.The Information has the early details of Google’s talks with Facebook and ByteDance — parent companies of Instagram…

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has…

Social media ads are advertisements on social media platforms. Running an ad on a popular social media platform is one way to earn views that eventually turn into conversions. Over 90% of marketers say that social media has improved their…

Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page.This is stated by Google’s John Mueller during the Google Search Central SEO hangout recorded on…

E-A-T is a concept we first learned of in Google’s Search Quality Rater Guidelines.In this chapter, you will learn about this document, the quality raters who use it, and whether it can impact your Google search rankings.What are Google’s…

There is a ton to pack into Google Ads announcement that they named "matching the most relevant keyword to every search." There is a change to both phrase and broad match keywords when they match are handled, what happens when they…

This weekend we had yet another Google search ranking algorithm update that went unconfirmed. Google Search Console had some major bugs and stability issues but it all caught up now. Google said do not remove old news articles from…

Query completions are a set of predictive suggestions that might appear when a searcher starts typing a query into a search box.They offer searchers possible terms to search for based on what they start searching for, and are entirely…

Microsoft launched 32 new business attributes you can add to your search ads on Bing. These attributes are called Marketing with Purpose Business Attributes and are in the categories of inclusion, environmental, community/social…