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Whether it’s search demand, revenue, or traffic from organic search, at some point in your SEO career, you’re bound to be asked to deliver a forecast.In this column, you’ll learn how to do just that accurately and efficiently, thanks to…

Is there anything scarier reading an article providing medical advice from a journalism major fresh out of college with no medical background?The truth is, not everything you read online is for your benefit. A lot of online content is just…

Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?If you’re struggling to keep up with your growing SEO strategies, you are not alone.On September 15, I moderated a Search Engine…

The other week we covered how Google's John Mueller said that changing your website theme or WordPress theme, can impact your rankings. But when will changing your website theme not impact your rankings?John Mueller of Google…

A while back an SEO asked John Mueller of Google if "linking to an external site from the FAQ Schema of a discounts/vouchers site?" John responded, "sure." I guess if the link is against Google's webmaster guidelines, sure, you can…

You often see on product pages or even blog posts, a section for related products or related stories. What if those related links were so dynamic that every time the page load, it loaded a new set of links? Is that bad for Google…

Here are photos and an embedded video of a street mural being painted in front of the Google office in Chicago. This was shared by "Paint the City" on Instagram who wrote "If you missed our live State street mural painting come kick…

What is Google Analytics? Google Analytics is a free analytics tool designed to track website performance and traffic. Many online marketers and SEO professionals use it to optimize websites and applications.There are 2 Google Analytics…

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.Note: This article was written with the help of Tina Irizarry & RJ Wilson. A fundamental truth of…

When it comes to which search optimizations Google actually considers ranking factors, you’ll hear answers of anywhere from three main factors to hundreds or even thousands of them.We took a deep dive into 88 of them in Google Ranking…