Chris Barnhart 8403 posts 0 comments

Google Ads seems to have launched a redesign for the campaign set up form/wizard. The new interface moves the steps from the top to the left hand side bar, and takes you through a new step by step process to set up your Google Ads…

If a picture is worth a thousand words, then surely video has an entire story to tell.More and more marketers are incorporating video into their content strategy, particularly on YouTube.And it’s no wonder; YouTube boasts more than 2…

Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results.The website was launched in 2016 and explains the inner workings of Google’s search engine in a way that…

Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.In fact, nearly half (42%)…

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it…

Google is testing highlighting a discounted price in a green font in the Google Ads shopping/product carousel. This was spotted by Jackson Lo last week and he shared this screenshot of it on Twitter.Here is what I see for the same…

When it comes to content marketing, there are a wealth of short-term tactics and techniques that your business can adopt. One of the least discussed of these – yet potentially one of the most effective – is a technique known as…

Two weeks after Ginny Marvin of Google asked what additional custom column metrics you'd like to see in Google Ads, Google has announced the addition of four new metrics. They include Search impression share, Click impression share,…

Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience. After a conversion value rule is…

So you may remember Lily Ray, she was on vlog number two where I went to her office in NYC and spoke about SEO topics at her company named back then Path Interactive. Well, post vaccination, Lily and Paul VanHevel came to my office…