SEO is a long-term play and requires patience.
I’ve told this to clients and stakeholders hundreds of times during my career.
After a couple of decades in the industry, I still believe that SEO…
Instagram has just rolled out its new in-app post-scheduling tool for creators and businesses. The new tool lets you schedule Reels, Photo, and Carousel posts up to 75 days in advance.
How it works.…
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Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February.
The push for more ad space. Apple has been pushing aggressively lately to…
Creators can now co-stream live videos with their friends on Twitch and TikTok. The new YouTube feature is called Go Live Together, and it’s rolling out over the next couple of weeks.
Not new. The…
With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4.
Part of that planning revolves around:
Mapping out how…
Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not…
In my 20 years of experience, I’ve seen the inner workings of countless marketing teams. I’ve observed what works and what doesn’t.
Most importantly, I’ve witnessed how an organization’s structure…
Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting.…
Five years after it first launched, the video sharing-focused social network TikTok has taken the world by storm.
Downloaded more than 2 billion times by users in 150 countries, people have…