SEO

A social media audience is a group of people on social platforms who are likely to be interested in your products or services. If they see your content on the channel(s) they use, they might remember your brand. And over time, they might…

A new study finds that despite concerns about AI in online services, users are more satisfied with search engines and social media platforms than before. The American Customer Satisfaction Index (ACSI) conducted its annual survey of search…

Drive Execution & Growth: SEO Audits in 2023 ... and Beyond Aleyda Solis Aleyda demonstrates how comprehensive audits can enhance SEO execution and growth, presenting seven key actions to integrate into your process. She…

OpenAI has announced the launch of SearchGPT, a prototype AI-powered search engine. This move marks the company’s entry into the competitive search market, potentially challenging established players. Key Features & Functionality…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing launched its new generative search experience and it does…

Apple has launched a public beta version of Apple Maps on the web after launching the mobile app back almost 12 years ago on September 19, 2012. "Apple Maps on the web is available in public beta, allowing users around…

On July 1, 2024, Reddit updated its robots.txt file to prohibit most search engine and AI crawlers from accessing its content - including blocking Microsoft Bing. Reddit did not block Google Search, which we covered…

Microsoft announced yesterday it has begun testing its new Bing generative search experience - so Bing GSE (versus Google SGE). "By combining the power of generative AI and large language models (LLMs) with the search…

Google said it again, it will soon test ads within its AI Overviews. Philipp Schindler, senior vice president and chief business officer for Google, said this in the earnings call on Tuesday night. He said, "soon we'll…

A good cost per click (CPC) is one that allows you to achieve your target goal for a given ad campaign. If you want to generate sales, your ideal cost per click largely depends on the return on investment (ROI) you’re aiming for.And you can…