Social

This extract is from Organic Social Media by Jenny Li Fowler ©2023 and is reproduced and adapted with permission from Kogan Page Ltd. Take a strategic approach to social media marketing and build an organic community of followers in Organic…

Google’s continued evolution of Search and Discover with new features demonstrates its commitment to adapting to shifting consumer needs, interests, and trends. By improving its search results with a personalized feed, social posts,…

Google now offers an easier way to set up reservation video campaigns on YouTube in Google Ads. To simplify reserved media buying, the self-service option in Google Ads includes several YouTube ad products, including YouTube Select Lineups,…

Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of…

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media. The old adage ‘timing is everything’ holds especially true in the world of…

Reddit, a diverse social media community for sharing news, highlighted the most engaging trends of 2023 in its annual Reddit Recap. While it continued to host various interests, including business and marketing, the year marked a…

Are LinkedIn’s collaborative articles part of SEO strategies nowadays? More to the point, should they be? The search landscape has changed dramatically in recent years, blurring the lines between search engines and where searches occur.…

LinkedIn rolled out a new content moderation framework that’s a breakthrough in optimizing moderation queues, reducing the time to catch policy violations by 60%. This technology may be the future of content moderation once the technology…

Instagram added new ways to share content with reels, feed photos, carousels and stories plus added a new for content creators to gain insights into content performance. Instagram added the following new ways to create content: Streamlined…

YouTube creators will soon need to comply with new platform policies around content generated or altered with AI. The requirements, detailed in the following sections, aim to balance opportunities presented by AI with user safety. Mandatory…