Digital marketers and SEO pros are always generous with knowledge and expertise-sharing. But it’s one thing to read a blog or watch a video about SEO. It’s another thing to see real SEO experts offer actionable and specific advice on an actual site.
We thought so too.
In this first episode of our “SEO Clinic” series, we have 5 local SEO experts sharing their advice on how a given site can amplify its organic presence across the local search.
If you deal with local SEO and manage a local website, watch the videos below to learn how to:
Let’s go!
We’ve had numerous review requests from businesses that have had a long-standing offline presence but are struggling with extending their offline authority to local search.
We’ve picked JSK, a New York-based acupuncture clinic, to run a full local SEO audit of their website — https://www.jskacupuncture.com/.
Here’s a quick overview of how JSK’s site performance looked prior to the reviews.
Using insights from various Semrush tools, our experts got the following picture:
This weak visibility and performance across organic search could be potentially linked back to issues with the website. So our experts used the Site Audit tool to assess how JSK’s website was doing in terms of site health.
JSK’s site health is at 87%, which is typically considered a good score. Being a small website that only has 6 pages, JSK doesn’t have that much space for errors. But the biggest problem with the site is that it doesn’t have much content, so there is not much for Google to work with and rank.
In terms of notable and impactful issues, JSK’s site does have a few errors that should be fixed:
Using these preliminary insights, our five local SEO experts reviewed JSK’s site in regard to local SEO and shared their ideas on how JSK could run small tweaks to make improvements to its site’s presence across the local search.
Without any further ado, let’s dive right in!
Armed with insights from Semrush’s Site Audit tool and an overall website review, Peter Mead shares some achievable and effective pointers that can make a big difference to JSK’s local presence.
Watch the video below to see Peter show how to:
Connect with Peter Mead on Twitter.
Ben Fischer runs a 360° review of JSK’s Google My Business listing to pinpoint spaces for improvement.
Ben gives some effective tips on how JSK could amplify its presence within the local pack and GMB:
Take a look at the video below to get even more tips for local search success — from how to leverage GMB’s posts space to bring in new customers to using Semrush’s Organic Research tool to uncover untapped local-specific keyword opportunities.
Jason Barnard takes a look and analyzes JSK’s brand SERP to show how the clinic can enhance its overall digital strategy which should also bring improvements to its presence in local search.
Some of Jason’s top tips on ways to enrich your brand SERP and positively affect a local business’s organic presence are:
Tune in to the video below to also see Jason use Semrush’s Position Tracking tool to review JSK’s current rankings and pinpoint the wrong focus in its keyword strategy.
Connect with Jason Barnard on Twitter.
As JSK’s site doesn’t have much content, Amanda Jordan takes a look at its competitors to see how JSK can discover some untapped keyword and content opportunities.
In the video below, Amanda reveals how to:
Connect with Amanda Jordan on Twitter.
By running a quick website audit, keyword research, competitor research, and overall SERP review, Carrie Hill gives advice on how few on-page, local SEO, and content tweaks can help JSK improve its local rankings.
The video below unwraps Carrie’s tips on how to:
Connect with Carrie Hill on Twitter.
Our experts’ local SEO recommendations were insightful but JSK-specific. So they only touched upon local search tips that were applicable to the industry and the overall landscape JSK is in.
As you can see, even the smallest changes can already get your site going towards better performance in local search, but all the advice highlighted here is only the tip of the iceberg.
If you want to learn more about local search and maximize your local SEO efforts, make sure to go through the following posts:
We hope the first episode of our “SEO Clinic” series came in useful and encouraged you to set up or revisit your local SEO success strategies.
Make sure to stay tuned to our blog as there are more “SEO Clinic” episodes to come, each dedicated to various aspects of your visibility strategy.
*Disclaimer: All the local search tips our experts shared in this post are only suggestions. Each site’s performance and opportunities heavily depend on the market, the competition, and other factors, so don’t simply follow these recommendations without taking a more nuanced approach to your digital strategy.
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