With 2.74 billion monthly users, Facebook is the third most visited website in the world. This makes a prime platform for businesses in search of a target audience.
Thankfully, Facebook caters to businesses with a range of advertising services, including the Facebook Business Manager.
Facebook explains: “[The] Business Manager serves as a one-stop-shop to manage business tools, business assets, and employee access to these assets.”
The Business Manager oversees Facebook Ads, Facebook Pages, and other Facebook marketing activities. You or your employees can access these tools with special logins and permissions.
With these tools, you’ll have access to Facebook’s customer base (over 2 billion) and any demographic data Facebook gathers. You can use this data to create highly targeted marketing campaigns.
The Facebook Business Manager is not tied to your personal account in any way. In fact, you don’t need to have a Facebook account to be on Facebook Business Manager.
Ads Manager is part of the Business Manager suite of tools. You use Ads Manager to create and track your Facebook and Instagram ads and allocate a budget for your ad campaign.
With the Business Manager, you can work in multiple Ad Manager accounts. You’ll use the Business Manager to access assets for campaigns, like images, catalog items, and videos.
You should consider creating a Facebook Business Manager account if:
Let’s get you set up on Facebook Business Manager:
Step 1: Create a Facebook Business Manager Account
Visit business.facebook.com and click “Create Account:
Enter in your business’ name, your name, and your email address. Select “Submit.”
Step 2: Link Your Facebook Page(s)
Navigate to “Business Settings:”
Click “Accounts,” then “Pages:”
Click “add” to add a page:
Type your page in the search bar and click “Add Page:”
Step 3: Link Your Ad Account
Under “Business Settings,” select “Accounts,” then “Ad accounts:”
Select “add” then “add an ad account” to enter the ad account ID:
If you don’t have an ad account:
Step 4: Add Users to Your Business Manager Account
From your Business Manager dashboard, select “add people:”
Enter the email address or select the people you want to give the account access to. Select the level of access (e.g. manage account, publish only, etc.) and click “assign:”
With the Business Manager on your side, you’ll be able to control multiple business pages and ad accounts. The Social Media Toolkit gives you four tools to further simplify your social media strategy and reporting. Each tool assists the workflow of a social media manager:
Schedule Posts
with the Social Media Poster Tool
1. Navigate to Listing Management and click “Connect”
2. Select the Facebook account that has access to the location and click “Continue” or click “Link another Facebook account:”
3. Log in to the right account and click “OK”
4. Select the FB Business page and click “Sync with this page!”
1. Navigate to the Social Media Toolkit
2. Click “Set up” under the project’s managed profiles:
3. Connect your Facebook account by clicking “Connect:”
4. Select the Facebook business pages you’d like to link with Semrush
1. Set up Facebook Pixel:
A Facebook “Pixel” is a bit of code that lives on a website. It tracks conversions and can help you optimizes Facebook ads, build targeted audiences for your ads, and remarket to leads.
In your Business Settings, go to “Data Sources” and point to “Pixels:”
Click “add” and enter the pixel name and website domain. Click “continue:”
Click “Set up the pixel now:”
2. Boost Account Security
Facebook Business Manager lets you add an extra layer of protection for your business assets with two-factor authentication.
In “Business settings,” click “Security Center:”
Set up two-factor authentication as “required for everyone:”
3. Set up Locations with Business Manager
If your business or a business you’re collaborating with has multiple locations, you can use the Location function in Business Manager.
Click on the “Business Manager” button at the top of the page and select “Shop locations” under “Assets.”
Click “all tools” and under manage business, click “shop locations.” Click “stores:”
Add the stores manually or use a spreadsheet if you need to add more than 10 shops.
4. Brand Safety
Facebook offers this section with further options for “domains & blocked lists.”
Domains allow you to set domains for each business page to verify page ownership.
Blocked lists are ideal for exerting greater control of where your ads are displayed. You don’t want ads displayed on link farms, betting sites, or similar sites. If there are certain topics irrelevant to your target or you know your target audience would not visit certain sites, then add these domains to your blocked lists.
With the sheer scale of Facebook’s digital footprint, it’s a great benefit to create and maintain a business presence on the platform. Facebook makes it easier than ever with the Business Manager.
Take the time to see how the tool can benefit your business or your team.
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