With 2.74 billion monthly users, Facebook is the third most visited website in the world. This makes a prime platform for businesses in search of a target audience.
Thankfully, Facebook caters to businesses with a range of advertising services, including the Facebook Business Manager.
What Is Facebook Business Manager?
Facebook explains: “[The] Business Manager serves as a one-stop-shop to manage business tools, business assets, and employee access to these assets.”
The Business Manager oversees Facebook Ads, Facebook Pages, and other Facebook marketing activities. You or your employees can access these tools with special logins and permissions.
With these tools, you’ll have access to Facebook’s customer base (over 2 billion) and any demographic data Facebook gathers. You can use this data to create highly targeted marketing campaigns.
The Facebook Business Manager is not tied to your personal account in any way. In fact, you don’t need to have a Facebook account to be on Facebook Business Manager.
Benefits of Facebook Business Manager
- Manage multiple Facebook Ad Accounts and Pages in one place: Access multiple business pages with one login. The Business Manager can help you track the performance of each page or Ads accounts from one central dashboard.
- Securely share access with multiple people: You can grant access to multiple employees or clients without sharing login information or assets rights. If you’ve taken some great pictures for an ad, for example, you retain ownership of the pictures even if other team members or vendors use them in other campaigns.
- Collaborate with other companies as partners: The Business Manager’s “Partners” feature allows you to add other companies as collaborates. You can give your partners shout-outs, share assets with them, and access their followers.
- Control how much access each employee has based on their role: Business managers can limit each team member’s access to certain parts of the platform. Team members won’t have to worry about accessing assets or tools they don’t need. You can also easily revoke access to the Business Manager after project completion.
- Build different custom audiences for different ad campaigns: Facebook Business Manager’s powerful campaign builder allows you to create custom audience lists, thanks to the data Facebook’s users volunteer to the platform. As users tag themselves at events, comment on posts, or join groups, Facebook better understands their likes and interests. The result is an impressive targeting tool that extends beyond simple demographics (gender, age). You can target salary ranges, political ideology, religion, and much more.
What Is the Difference Between Facebook Ads Manager and Business Manager?
Ads Manager is part of the Business Manager suite of tools. You use Ads Manager to create and track your Facebook and Instagram ads and allocate a budget for your ad campaign.
With the Business Manager, you can work in multiple Ad Manager accounts. You’ll use the Business Manager to access assets for campaigns, like images, catalog items, and videos.
Who Should Create a Facebook Business Manager Account?
You should consider creating a Facebook Business Manager account if:
