Social media in 2022 has changed buying behaviors. More people are looking to buy from the small businesses they follow on social media through platforms like Instagram, Pinterest, or TikTok.
As an eCommerce store, you have massive competition. It’s important to learn how you can stand out from the crowd to keep your business relevant while continuing to generate more revenue.
Here are four social media tips to make your eCommerce store thrive in 2022.
Find Where Your Audience Is
You might be ready to sign up for every social media platform out there. But before you do, think about how much extra work you’re adding to your plate. As a business owner, you already have a lot to think about. Why give yourself additional work where it’s not needed?
Instead, figure out where your audience is already hanging out on social media. Focus on two or three of those primary platforms and concentrate your efforts there.
Say, for example, you’re selling gas fire pits online. This is a great opportunity to showcase home decor photos on social media sites that primarily thrive through imagery, such as Instagram and Pinterest.
Make those two channels your focus; tap into people who might be interested in sprucing up their first home.
Use Product Tags
Many social media platforms have integrated the use of shops for business pages. Instagram recently rolled out product tags for every business profile in the United States.
This allows your business to tag products that link to your specific product page. From there, users can make purchases from your store directly through the Instagram platform.
The fewer clicks someone has to make before purchasing, the more likely they are to follow through.
Capitalize on Social Media Ads
If you’re running an eCommerce store and haven’t started using social media ads, you’re falling behind your competition. Recent statistics stated that over 190 million people can be reached through Facebook advertising, 140 million through Instagram, and 170 million through LinkedIn.
There are several different goals you may have when running social ads. These could include:
- Generate leads
- Get people to your website or social profile
- Build a digital reputation
- Grow your following
- Have people sign up for your email list
- Entice people to make a purchase
Your goal will determine what ad you choose to run. Regardless of your goal, social advertising is one of the key elements to running a successful eCommerce website.
Don’t Forget About Organic Content
Not all content needs to be paid. There are plenty of reasons why you should be focusing your social media tactics on organic content.
The first and most important element for any growing business is that it’s free. You have the capability of reaching hundreds, if not thousands, of individuals just by creating a quality post for your social account.
Second, it’s viewed by the public as more trustworthy when there isn’t a “Sponsored Post” caption attached to it.
That’s not to say you shouldn’t run ads (as we already said, it’s a key element towards eCommerce success). But it’s also important to work on building trust with your online communities.
Summary
Building your social media marketing strategy for your eCommerce store doesn’t have to be as difficult as you might think.
Remember, social media isn’t just about pushing your products. It’s about building a community and connecting with your customers on a more humanized level.
There are already conversations happening online about your industry. Find out where your customers are having these conversations and join them.
If you can’t find your customers, get detailed targeting with social media advertisement to help get your eCommerce store in front of the right eyes.
