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Good morning, Marketers, and do you remember office life?
By now you probably know I work from a coworking space. They’ve recently started construction to expand it, which is great because there will be more room! But it’s also awful because the construction noise is atrocious. To remedy this and to save the ears of the poor people I spend all day on calls with, I booked a conference room for the afternoon.
Just like at the office (remember those?), I arrived at the room for my booked time, and it was occupied. I waited until exactly noon (my reservation hour) and then politely knocked and waved. The squatters acted surprised but still took their sweet time to gather their things and leave.
I rushed in, late for my first call, and got settled. But once I got a chance to take a breath between calls I remembered that this is how it used to be all. the. time. when we actually went places to work around other people at our jobs. We did the conference room dance and awkward wave all the time!
Many businesses are saying they will stay remote or at least introduce hybrid options. I’m interested to see what new customs we come up with in these remote or partial in-office environments. I, personally, am a big fan of the “goodbye Zoom wave” myself.
Carolyn Lyden,
Director of Search Content
Google search terms report adds historical query data for impressions without clicks
As of yesterday, Google Ads will show advertisers historical data for queries that received impressions but no clicks in the search terms report for Search and Dynamic Search Ads campaigns, the company announced.
“Historically, the report only ever showed queries that resulted in a click,” Pallavi Naresh, senior product manager at Google, told Search Engine Land. “We knew that advertisers wanted more data and we had to make investments in our tech stack to show this magnitude of data in Google Ads.”
