Scott Adams 203 posts 0 comments

You can transform your business into a content publishing powerhouse by answering one question:Should you spend your time churning out broad, general content to fill keyword gaps, or should you hone in on what your business does best —…

Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning.Successful SEO copywriters consider what users want, and how search engines actually work, throughout their writing…

As marketers, we sometimes get so caught up in attracting new customers that we lose sight of what’s right in front of us – an existing customer base that’s already interested in our products and services.In reality, we should be focused on…

According to the Content Marketing Institute’s Video & Visual Storytelling Survey, 83% of marketers say video has become more important in the last two years.Videos were always a powerful tool in the storytelling arsenal. But maybe it’s…

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads.And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a…

For most, the benefits of using freelance writers for your digital marketing agency or business far outweigh the challenges.One of the greatest pros is the higher ROI you may enjoy as a result of not having to hire a full-time writer…

Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021.If you’re not using this format to engage customers, your competitors almost certainly are.There’s a…

When companies are craving long-term, sustainable growth, they need to think about content marketing.Content marking is knowing how, when, and where to publish, how to organize information online with the purpose of reaching a specific…

One of the biggest Instagram updates of the year was it becoming official that it’s no longer just a photo-sharing app.Now, you can do so much more on Instagram with video, shopping experiences, and more.That doesn’t mean Instagram isn’t…

Goodbye, 2021!Adios. Auf wiedersehen. Don’t let the door hit you.As we set fresh eyes on the year ahead, there’s one opportunity that’s always going to be there for you – even when some crazy thing like, say a pandemic shakes things up for…