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Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both B2B and B2C companies as they increase budgets and dive…

The content marketing landscape continues to evolve, with an ever-increasing focus on understanding consumer intent and delivering quality, relevant, and trustworthy content. And in order to meet these needs and demands of your target…

Keeping up to date with advertising trends keeps you informed of the current ‘mood’ and feeds ideas for your own advertising and marketing. Just like memes on social media, it’s common to see threads and trends develop and it’s important to…

We’re just coming off the back of a year in which the continuing pandemic resulted in budget cuts, strategy issues, and a lack of resources to challenged SEO professionals at every level. Many are focused more on being prepared to pivot…

The About Us page of your website is an essential source of information for all who want to know more about your business. About Us pages are where you showcase your history, what is unique about your work, your company’s values, and who…

The best copywriting makes an emotional connection that leaves your audience craving more. How can you make this sort of memorable impression on your target audience? The slogans and jingles used by major brands are designed to stick in the…

Online marketing blog, Backlinko.com recently sold to SEMRush for an undisclosed amount. But we can safely assume it wasn’t cheap. Between 2013 and 2018, over 4,000 people signed up for the Backlinko.com training program, “SEO that works.”…

Whitepapers are among the top lead generation tools of B2B marketers, but they must present unique information to warrant an exchange of information. After all, the lead is giving up their name, contact, and demographic data for a free…

Would you like to receive more traffic from social networks? According to research by Alexa, social media networks drive 0.8% – 12.2% of a website’s traffic, with news and informational websites receiving the most social media traffic. One…

We’re constantly hearing about new updates to Google’s algorithm, and some are more impactful than others. It can be difficult to separate the buzz from actionable insight. This past year, Google’s unveiling of MUM created quite a stir, and…