Chris Barnhart 8193 posts 0 comments

Google Ads are designed to drive actions. These actions are also called conversions and include things like product purchases, event registrations, and email signups. It's these actions you're ultimately vying for when you bid on the…

https://www.youtube.com/watch?v=79ucDw47DrgGoogle’s core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the…

Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft…

What Is Keyword Performance?Keyword performance refers to how well the search terms you’re targeting help your business achieve its goals.This goes for all search engine marketing (SEM)—both paid and organic (unpaid). So, tracking how both…

Google is now sharing the Googlebot IP ranges for the User-triggered fetchers. User-triggered fetchers are from Google tools and product functions where the end user triggers a fetch. Google said, "Added an additional…

Google has removed the feature to add publications manually to the Google Publisher Center. Instead, publications will be automatically added when Google's algorithms decide to.Google wrote yesterday, "Starting today,…

Personal branding lets you take charge of your digital footprint, ensuring that what people find when they search for you online is accurate, positive, and aligned with your professional goals. Examples Of Personal Branding That Work Now…

What Is Dynamic Content?Dynamic content is content that changes automatically based on user data, preferences, and behavior. It adjusts in real time in response to factors like the user's profile, location, search terms, or browsing…

What Is Cumulative Layout Shift (CLS)?Cumulative Layout Shift (CLS) measures the visual stability of your webpage’s content as a user views it. This metric takes into account unexpected movement of elements in the viewport as the page…

Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today. While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar…