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What Is Competitive Intelligence?Competitive intelligence (also known as corporate intelligence or CI) involves gathering and analyzing information about your competitors, target customers, and market. Which enables you to make contextual,…

Reddit marketing provides access to highly engaged users in communities based on interests, hobbies, or activities. Which is great news for brands who want to reach them.Wondering how to start constructing a Reddit marketing strategy?You’ve…

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency.  When I started out in PPC in 2012, I spent much of…

Google has added a few new impression metrics for advertisers using the Google Local Service Ads platform. This was spotted by Ben Turner who wrote on X that he is "seeing impression share metrics in selected Google LSA accounts." He…

Google has a published patent named "Generative summaries for search results" which is believed to be the patent behind the Search Generative Experience launch we saw earlier this year. This patent was filed on March 20, 2023 and…

I am seeing some signs of some big Google Search ranking volatility and shuffling today. The November core update just finished, so Google would say it is not the core update but the November reviews update is still rolling out. Or…

Jerry Dischler, who has been the head of Google Ads since 2020 and has been with Google for over 15 years is leaving the company. Replacing Dischler will be Vidhya Srinivasan who was the VP/GM of Advertising.Google's statement from…

Google has updated its dangerous product policy for both Shopping ads and free listings to list E-juice products as dangerous and thus not allowed to be advertised or listing in Google Shopping results, both paid or free…

Google has published its tentative schedule for the Google Ads API release dates and sunset dates for 2024. Google publishes this annually in order to "bring greater clarity to your planning cycle," the company said.This is a…

What Are Broken Links?A broken link—also referred to as a “dead link”—is a hyperlink that doesn't work. When you click on a broken link, it fails to take you to the intended page.Hyperlinks usually appear as text or images that are…