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What Is Programmatic Advertising?Programmatic advertising is a type of advertising that automates buying and selling ad space. It uses technology and tools to serve the right ads to the right people automatically.This way, advertisers can…

Introduce your processes: If you've streamlined a particular process, share it. It could be the solution someone else is looking for. Jump on trends and news: If there's a hot topic or emerging trend, offer your unique…

What Are Buyer Intent Keywords?Buyer intent keywords are search terms that indicate a user’s readiness to make a purchase. These terms indicate a higher likelihood that the searcher is preparing to make a transaction—as opposed to merely…

Google is expanding support for organization structured data markup, allowing companies to provide additional details about themselves in search results. With this update, Google will use the markup to showcase company details in knowledge…

Google patent US11769017B1, shared by X user @seostratega, focusing on “Generative Summaries for Search Results,” appears to lay the groundwork for Google’s SGE with the integration of generative AI search summaries. 🔴 BREAKING: Here's…

Creating an SEO strategy for your online store can be tricky as there are many factors to take into account. With that in mind, we’ve put together an easy-to-follow ecommerce SEO checklist to help you out.We’ll show you the steps you can…

Staying informed of the latest advertising industry trends is key to achieving your goals as a digital marketer.It eliminates guesswork, helping you adapt your marketing strategy. So you can align with shifting consumer and competitor…

Google posted a new policy update for Google Ads saying it won't allow personalization of ads for consumer finance in the United States or Canada starting on February 28, 2023. Google said you won't be allowed to target to audiences…

Google seems to be testing allowing searchers to "heart" and other emoji reactions a photo in the local search results. This can be a way for Google to learn if the images uploaded to the hotel listing is useful to searchers and…

After just under 26 days, the Google November 2023 core update is finally done rolling out. It took almost two weeks longer to roll out than the average core update and rolled out during the huge shopping days on Black Friday and…