Maximize Conversions & Minimize Costs

Google Ads are designed to drive actions. These actions are also called conversions and include things like product purchases, event registrations, and email signups. It's these actions you're ultimately vying for when you bid on the…

What It Is and How to Track It

What Is Keyword Performance?Keyword performance refers to how well the search terms you’re targeting help your business achieve its goals.This goes for all search engine marketing (SEM)—both paid and organic (unpaid). So, tracking how both…

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