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Did you know that there are 1 billion active users on TikTok? In the U.S. alone, there are 136.5 million users you can engage as part of your social media marketing. That being said, it’s hard to capture even six seconds of attention as…

Since Elon Musk acquired Twitter, Mastodon, a decentralized and open-source social media platform, has grown its user base from 300K to 2.5M monthly active users. Eugen Rochko, Founder of Mastodon, announced the milestone in a blog post…

Twitter is upgrading the user experience for cashtags, showing pricing graphs when users click on the symbol of a major stock, ETF, or cryptocurrency. Adding a dollar sign in front of a stock or currency symbol, like $AAPL, creates a…

Elon Musk announced today that Twitter will now display view counts on tweets, giving users more insight into the reach of other users’ content. Twitter’s tweet view count, otherwise known as impressions, was previously only available to…

Social media marketing is all about location. If your target audience is on a platform, then you should be too. And if you’re going after a younger demographic that means Snapchat. Snapchat is the sixth largest social media network, it’s…

The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build communities around their brands. As a…

Does your brand have a presence on Instagram? It should. The social media site has more than 2 billion monthly users. That’s billion, with a “b.” And 90% of those people are following at least one business on the app. With this in mind, it…

Social media usage is steadily growing, and we don’t see it slowing down anytime soon. In 2021, over 4.26 billion people used social media worldwide. This figure is projected to increase to almost 6 billion in 2027. With emerging…

MrBeast has just overtaken PewDiePie as the most-subscribed YouTube individual. This is the first time in 10 years there’s been a change at the top of the most-subscribed YouTuber leaderboard. It’s been a long way to individuals reaching…

In LinkedIn’s annual preview of new features coming in the year ahead, the company announces seven features rolling out in 2023, including changes to job search. Here’s what you can expect to see added to LinkedIn before the end of the…