Ray Samora 552 posts 0 comments

With the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These marketers prefer that you teach them how to be self-sufficient rather than rely on you for every…

More than agencies or freelancers, in-house ecommerce marketing teams tend to have more access to data, making them the perfect intermediary between that data and the campaigns they manage. Accurate,…

Google has begun to push out an update to its helpful content system, this is the first big update to this update since it launched in August 2022. The update started yesterday, December 5th but it is…

Microsoft has just announced new products and features, beta tests, upcoming features, and the expansion of two exiting products already in their portfolio. Why we care. Microsoft continues to adapt…

Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through…

Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this…

Google has shut down Duplex on the Web and has retired its web crawler, DuplexWeb-Google. Google posted a notice of this in this help document saying “Duplex on the Web is deprecated, and will no longer…

If you’re still on the fence about whether or not video ads are a good idea for your brand, you shouldn’t be. Coming into 2023, it’s more important than ever to consider all platforms and ad types; and…

Ever since Elon Musk took over as CEO of Twitter, there’s been a lot of changes on the platform. Some people love it, while others are not so sure. As far as brands are concerned, many have left the…

Search marketing continues to be a rapidly evolving space.  There is a great demand for search marketing talent – specifically for people with subject matter expertise.  I always hear it from…