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Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine.…

Meta recently shared an analysis of how professionally produced content performs compared to “everyday life” content. The data suggests that lo-fi content is a major contributor to ad recall and content views for brands. Why are we seeing…

YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature. Previously, you could utilize green screen to create Shorts with other short videos on YouTube. Now you can take any…

As part of its goal of providing users with more valuable content, LinkedIn has made changes to its search and discovery functions. People using the professional networking site will now be able to see news, topics and trends from their…

Less than a month after it was announced Tesla CEO Elon Musk would be purchasing Twitter for $43 billion, the deal has been put on hold. In a May 13 tweet, Musk, the current world’s richest man stated: “Twitter deal temporarily on hold…

Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform. Initially implemented in 2020, Twitter’s policy against duplicate content has never been adequately communicated…

Small businesses are getting the attention they deserve from Facebook parent company Meta. During National Small Business Week, Meta announced new ways for SMBs to take advantage of lead generation and share content. The new tools are aimed…

The hottest social media platform is dialing up the heat on its advertising capabilities. In the past few months, TikTok has added new features available for advertisers as a way to help monetize its platform. The newest addition to…

Web 3.0 is here. Have you considered a social media audit? Look in the mirror and ask, “Is my social media stuck in a Web 2.0 world?” A social media audit is like a health and wellness check-up for your brand’s digital marketing results,…

LinkedIn is updating its algorithm and changing how content is ranked in peoples’ feeds. In addition, users will have greater control over their feeds, with the ability to block certain categories of content from appearing. You can also…