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LinkedIn is now reducing the visibility of several types of content in its feed, including polls and engagement bait.Here’s what LinkedIn announced it is changing. Less “low-quality content.” Any posts that explicitly ask for or encourage…

As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels. Through an update to its Reels Play Bonus program, Meta is restructuring payouts, expanding…

TikTok has announced plans for a “contextual advertising solution” that will let advertisers get visibility next to the top 4% of content in TikTok’s For You feed.What is TikTok Pulse. This is TikTok’s first exploration of an advertising…

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool. Think about it. We may not be the sharpest…

Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. This year-long initiative will combine skill training with inspiration and…

YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. Cross-channel live redirects are functionally similar to Twitch raids, which allows a creator to send their audience…

Now testing: Twitter Circle.This new Twitter feature, which is now available for “some” Twitter users, lets you limit who can see your tweets. It can be up to 150 people.Here’s the announcement shared today by @TwitterSafety: Some Tweets…

It’s the end of Twitter as we know it. And a majority of marketers feel fine.One week ago, Elon Musk acquired Twitter for $44 billion. And if his tweets hold any truth, he has big changes in mind, such as an edit button, long-form tweets…

In what may turn out to be one of its last reports as a public company, Twitter released its earnings for the first quarter of 2022. The social media platform, which is in the process of finalizing sale to Tesla CEO Elon Musk, reported $1.2…

LinkedIn is adding links on profiles that have enabled creator mode. The goal is to increase visibility for a creator’s business, personal website, online store, event or another type of resource, according to LinkedIn.Where it appears. The…