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LinkedIn announced the addition of new tools and features to its creator mode. Creator mode is a profile setting intended to help LinkedIn users increase their reach, build engaged audiences, and expand their influence on the platform. With…

Twitter is piloting three new ad types – Interactive Text, Product Explorer, and Collection ads. Only a few brands have access to them, but the new ad types will be visible to all U.S. Twitter users (iOS, Android and the web).  Here’s…

Less than 24 hours after we learned about Meta’s smear campaign against rival social network TikTok, it has been confirmed that Facebook was showing harmful content to users over a period of six months.The failure was detailed in an…

Interest Category targeting in Facebook may be up to 33% inaccurate, according to new study from North Carolina State University. The NC State researchers conducted two separate experiments, the first to find out which activities were…

Newsletters were once the domain of email marketing, but LinkedIn is taking steps to modernize them for the social media age. The rollout of LinkedIn Newsletters is an extension of the Articles for Pages featured introduced last year, which…

Social media has become an integral part of our lives. From Facebook to Instagram, Twitter to Snapchat, TikTok to Pinterest – everyone uses social media platforms to connect with friends, share their thoughts, find inspiration, and stay…

TikTok & GIPHY are partnering on a new editing tool, allowing users to quickly grab clips from a vast library of short videos. TikTok Library is the name of the new in-app tool, and is markedly different from previous GIPHY…

YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. For video creators, this feature could lead to more chances for your content to get discovered.…

Every couple of years, Facebook has tried its best to crack down on clickbait in the Feed. Now Meta, Facebook’s parent company, is warning marketers to avoid a new tactic they call “watchbait.” What is watchbait?…

TikTok is starting to roll out ads within its search results. The video ads have a “Sponsored” label, are located above the “Others search for” section, within the top four results. What it looks like. Here’s a…