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All of Meta’s automated ad products will exist together under the name of Meta Advantage, the company announced. Five of its existing ad products are getting a new name and will be joined by a sixth new-ish product –…

Instagram will open product tagging to every user in the U.S. The ability to tag products is starting to roll out now and will become available to everyone within the next few months.  Product tagging debuted on the…

YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year. These features are previewed in a video on YouTube’s Creator Insider channel. They include: ‘Go Live…

Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.” Pew Research Center defines lurkers as infrequent tweeters who have posted less than five tweets per month…

A new tool from LinkedIn allows you to find the top skills employers want candidates to have for almost any job position. In addition, if there’s a skill you need and don’t have, the tool will direct you to resources available for building…

With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Measuring marketing ROI using native reporting from media platforms like…

A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop. In an announcement, Twitter states it’s testing the features with 3% of users across iOS,…

Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. This series of features is collectively designed to help admins reduce their workload, manage their…

When we think of local search, we tend to think of Google. Yet 2/3 of Facebook’s weekly users visit the Pages of local businesses and organizations near them. Not only does Facebook rank at the top for most used social networking platforms,…

Digital marketing campaigns that neglect their senior audiences can end up missing key opportunities to expand the brand’s audience and engagement. This can leave older adults an untapped market in numerous ways. In fact, there’s even…