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Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. Zuckerberg communicated this plan to Facebook employees during a company-wide…

Today’s advertiser is looking for ways to use video content in ads to increase visibility, engage, and convert leads. The good news is that getting started with video ads is easier than ever. Video ads appear on many websites and apps…

Do you want to grow your Facebook audience? If you want to reach a portion of the billions of users around the world on Facebook, one of the first steps is to encourage them to like your Facebook page. There is some debate about the value…

YouTube is great for marketing, a fact that is supported by a ton of mind-blowing usage statistics. These are some that really stand out: 500 hours of video is uploaded to YouTube every minute. YouTube is the second most popular social…

Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see. A new video published to YouTube’s Creator Insider channel explains how to gather insights to find…

TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The new course, called TikTok Tactics, is broken down into four core components:…

Selling products on social media platforms (also known as social commerce) has emerged as a viable digital advertising strategy for ecommerce brands worldwide. With social commerce, you can leverage social media to engage with your target…

Instagram is rolling out updates that will give users a new way to promote their live videos, and more options when it comes to remixing videos. Adam Mosseri, Head of Instagram, announced these updates while reiterating the company’s focus…

By now, most advertisers are aware of the potential Facebook offers as a lead generation channel. Whether you’re a mom-and-pop retail store or a massive multinational conglomerate, chances are that the largest social network on the planet…

YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year. Many may be disappointed to hear that revisiting the decision to remove dislikes is not in…