“E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting Inc., in her presentation at SMX Advanced. “E-A-T is Google’s…
Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018…
Google is testing a new compare feature in the Search Console performance report. This compare feature seems to allow you to compare by query or pages across clicks, impressions and other metrics.…
Whether you love it or hate it, PPC is a part of digital marketing that just isn’t going away any time soon. I’ve been working in PPC for over 10 years and I’ve seen it all. ETA’s, RSA’s,…
Google changed how it is displaying errors within some of the Search Console reports to show only valid or invalid classifications, the company announced today. Instead of the coverage report showing…
Day 1 of SMX Advanced 2022 opened today with a keynote by Jaimie Clark, VP of SEO at Centerfield. It was packed full of insights around creating authoritative content that Google ranks and searchers…
There’s a new Labs feature in town for Google AdSense called shopping links.
What are shopping links. Shopping links are placed in your page’s main content by hyperlinking existing words. Whenever…
When it comes to topics like crawl budget, the historic rhetoric has always been that it’s a problem reserved for large websites (classified by Google as 1-million-plus webpages) and medium-sized…
As part of another EU antitrust investigation, Google parent Alphabet offered to let rival ad intermediaries place ads on YouTube.
European Commission probe. This development is likely to pave the…
What’s new. There are quite a few new features and updates in the Google Ads Manager that advertisers should be aware of. The newly released updates are:
PPID Time-to-Live (TTL) Extension is now from…