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Google Ads is rolling out a step-by-step guide on how to complete business operation verification. The document will provide clarification on reasons for business operations verification failure and include example scenarios in which…

Automation has been a focal point in discussions within the PPC community this year. Two noteworthy AI developments, Performance Max (PMax) and Search Generative Experience (SGE), are poised to revolutionize digital search marketing. …

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective…

Google patents offer valuable insights into the search engine giant’s latest innovations and priorities for improving search technology.  This article dives into nine interesting Google patents from 2023, analyzing their potential…

Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. Most accounts start and stick with modest budgets. They need the most support in these early stages and…

Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon.Why we care.…

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is…

Google Analytics 4 has updated its explorations feature and data retention settings. When you save an exploration with a preset date range (like the last 28 days), GA4 will now display data from the last 28 days from when you opened the…

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites…

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during…