Of all the tactics for driving traffic on the web, search engine optimization (SEO) is among the most powerful. According to a BrightEdge study, 53% of a website’s traffic can typically be attributed to organic search. For e-commerce companies, SEO is even more important, with search generating 65% of website traffic and 67% of website revenue on a last-click basis, according to an analysis by Wolfgang Digital.
This phenomenal return, combined with the increasing complexity of the SEO environment, is why marketers turn to SEO platforms to gather the data and insights they need to identify appropriate tactics, set priorities, and even implement solutions directly.
MarTech’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. This report reviews the latest trends and includes profiles of leading vendors, pricing information, capabilities comparisons, and recommended steps for evaluating and purchasing.
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Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
