Facebook has announced updates to the way that they are handling privacy for minors, launched new ad placement tests, and developed a new tool for advertisers.
Targeting Ads Toward Minors on Facebook
Following on the heels of Google Ads’ recent announcement regarding changes to the way that advertisers will be able to be target minors, Facebook is announcing a similar change.
Facebook has started to deliver messaging in the UI alerting advertisers to upcoming changes in the way that they will handle targeting of Facebook users under 18, as shown below in a screenshot shared by Akvile DeFazio, President of Akvertise.
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Heads up: beginning August 23, Facebook is going to be making changes related to age targeting. pic.twitter.com/f3hEzJufZx
— Akvile DeFazio (@AkvileDeFazio) August 11, 2021
The message states: starting August 23, many targeting options, including detailed targeting and Custom Audiences, will no longer be available to target people under 18 globally, 20 in Thailand or 21 in Indonesia. For new ads that include young people, you’ll only be able to target by location, age and gender.
Related: How to Advertise on Facebook: A Beginner’s Guide
