Google seems to be testing moving the reports around in the Google Ads advertiser console. There is a bit of a debate amongst advertisers if this is a good change or not.
PPCGreg who spotted this and posted about it on X, he wrote “minding my own business and Google decides to move everything around… heads up.” He shared this image of the reports change:
Nicola Agius spoke to PPCGreg and quoted him saying:
They moved around and it’s been confusing trying to figure out where to find things – for example, instinctually I would look under Keywords to see search terms.
I’m not a fan but I think it’s mainly just because it’s change. I’m sure I’ll get used to it eventually but for now it’s a hassle.
minding my own business and Google decides to move everything around… heads up. #ppcchat pic.twitter.com/BwjTrnaJwn
— Greg (@PPCGreg) January 23, 2024
Christine Zirnheld on the MarketingOClock show said she does like it and finds it more efficient for her use.
So we will see…
If you see the reports moved for you, you are not alone.
Gil Gildner also spotted a possible change?
Looks like Google is rolling out its new custom report interface across all accounts in Google Ads. Anyone played with it yet? pic.twitter.com/RT30PCw6H9
— Gil Gildner (@gilgildner) January 24, 2024
Forum discussion at X.
