Google Business Profiles Driving Directions Report With Huge Increase

0

Earlier this week, we reported that Google said we should expect a decline in the number of driving directions reported in the Google Business Profiles performance reporting tool. Well, the opposite happened. Everyone is seeing a significant increase in the number of driving directions reported in that Google tool.

Google wrote back then, and it still says this:

Starting in January 2024, you might see fewer direction requests. This is because Google is making updates to better protect people’s privacy and give you more accurate results.

But when you look at the report, you will see a huge spike in the number of driving directions starting on January 17, 2024. Here is what I see:

Google Business Profile Driving Directions Spike

A Local Search Forum thread has several local SEOs seeing the same thing. In fact, one local SEO asked their Google rep who told them the increase is correct. He was told:

We are aware of the spike, I have reached out to our team and they have confirmed this is accurate. This is likely from improved detection and reporting from the performance metrics.

This is the exact opposite of what Google said would happen, no?

Here are some charts from the thread:

1706120346904

1706196040723

1706115965865

Do you all notice this as well?

Forum discussion at Local Search Forum.

FOLLOW US ON GOOGLE NEWS

 

Read original article here

Denial of responsibility! Search Engine Codex is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave A Reply

Your email address will not be published.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More