Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page.
In an announcement, Google states:
“At Google, we’re always exploring new ways to help people find what they’re looking for quickly and easily. Earlier this year, we launched a redesign of the Search results page on mobile for a more modern experience that’s easier to scan and navigate.
Today, we’re making browsing search results more seamless and intuitive with the introduction of continuous scrolling on mobile devices.”
For searchers this is a welcome quality of life upgrade, as it’s now possible to scroll through an almost endless list of results to find right content.
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Previously, Google’s mobile SERPs adhered pretty closely to the ‘ten blue links’ format that originated on desktop search.
Only instead of displaying a paginated list at the bottom of results, a mobile search page would display a ‘see more’ button.
