Google Says It Does Not Keep Track Of Order Of Links On A Page


Google’s John Mueller said on Twitter “I don’t think we keep track of order of links on a page.” I found that interesting in that Google does treat links to the same destination with different anchor text differently. Although, it is hard to know exactly what John means by “keep track of.”

The question John was answering was when “having a link in the header versus the footer, what link does Googlebot look (read) at first?” John responded “I don’t think we keep track of order of links on a page. If anything, that would be an implementation detail and not something optimizable.”

So then Gianluca Fiorelli brings up a Google patent named Reasonable Surfer that says “it value more links if they are in prominent sections like header navigation and editorial content, and less in others like footer or sidebar,” Fiorelli explained.

John responded “I haven’t actually read it :-). Does it mention anything about the order in which links are processed? (I realize the question might be more in the direction “importance”) FWIW it’s also always worth keeping in mind that documents/patents aren’t necessarily being used like that.”

Anyway, this is an interesting conversation that I wanted to highlight.

Forum discussion at Twitter.



Read original article here

Denial of responsibility! Search Engine Codex is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave A Reply

Your email address will not be published.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More