Google Testing Color Swatch For Product Results

By Chris Barnhart On Apr 19, 2023

Google Search is testing adding a color swatch to the product grid layout in its search results. Google is showing colors in small boxes and a “+ more” label if there are more colors to choose from for that product.

This was spotted by both Brian Freiesleben on Twitter and Saad AK on Twitter – here is one of those screenshots:

Here are more screenshots:

Google > Mobile

I saw colored squares on a product listing.

I haven’t seen these before.

Sending to: @rustybrick SIR. pic.twitter.com/dk7P6MNqIr

— Saad AK (@SaadAlikhan1994) April 11, 2023

Google is now testing displaying product colors in organic shopping results when a product has multiple color options.

Would be a smart move to make sure your data feeds and/or product structured data have this. Eye catching and could influence CTR. pic.twitter.com/hq5vgWOQLA

— Brian Freiesleben (@type_SEO) April 14, 2023

As an FYI, I was unable to replicate this when I wrote this up.

Forum discussion at Twit ter.

Read original article here

Denial of responsibility! Search Engine Codex is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.