All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts.
This marks the first time that link sharing on Instagram is available everyone.
If users didn’t meet Instagram’s old criteria for sharing links in stories, the only other place they could be shared was in their profile page.
That made it difficult to use Instagram as a tool for driving website traffic, as links can’t be shared in feed posts either.
Comparatively, websites like Twitter and Facebook are more effective in this area. Links can be shared just about anywhere on those platforms.
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As one of the most highly trafficked sections of the app outside of the main feed, links in Instagram stories have the potential to be a boon for publishers.
Here’s more about links in Instagram stories and how they work.
