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Google’s understanding of human language is made possible by several breakthrough technologies in artificial intelligence and machine learning. Launched in 2015, RankBrain was the first of said breakthroughs. It allowed Google to return…

Google recently rolled out a new core update and the Helpful Content update. But what does that mean for your business? How can you tweak your content and SEO strategies so that they properly align with the latest algorithm changes? With…

An effective marketing strategy underlines business growth, and often its very existence. From meeting the target audience's needs and helping you build brand loyalty to determining the right prices for your products and services, the right…

This is just a programming note that I will be 100% offline starting Tuesday night (October 4th) through Wednesday night (October 5th) for Yom Kippur. I am not scheduling any stories on Yom Kippur, nothing will be posted. We have a…

Google has confirmed that some data may be missing in the Google Search Console Search Performance report on September 21, 2022. If you log in and view that report, you should see an annotation on that day, that explained more.Google…

The game of search has evolved into something far beyond just optimizing your site for Google alone. Digital marketers are pressured to deliver results and are often conflicted about which marketing channels to prioritize or add into the…

There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike in traffic from Google Local and Google…

Danny Sullivan from Google provided some advice and took some feedback on a specific example of when an original piece of research from a website was being outranked by a site copying its information.This specific example is for the…

Google's John Mueller said it again, he said on Twitter "anything that talks about "link juice" should be ignored." Instead, he said you should "go and make awesome websites with content that's useful and inspirational to real…

With all these different Google search ranking algorithm updates over the past several weeks, it has been a very busy time for SEOs. While most sites probably don't see huge swings. Glenn Gabe documented a site that didn't just see…