Chris Barnhart 8191 posts 0 comments

Search Engine Journal often mentions the value of a “content refresh,” particularly regarding SEO. The concept is that rather than let an old piece of content die out, you can breathe new life into it to generate more traffic and leads well…

E-commerce is expected to grow by 15.5% this year, to $236 billion. In the US, online sales might finally eclipse brick-and-mortar, making e-commerce the most significant way to drive Q4 revenue. This means that…

Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we're suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote:Follow us…

Over a century of combined SEO experience, and yet, we didn’t get it right!We run SEO tests with our tool SplitSignal to determine which changes are worth keeping and which were just a shot in the dark that didn’t pan out.But, to make it…

Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad Liason, Ginny Marvin,…

A landing page is a webpage designed to persuade users to take one specific action. For example, having users sign up for a newsletter, purchase a product, or RSVP for an event.Users typically arrive at landing pages via a pay-per-click…

What Is Local SEO?Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. Common tasks include: Optimizing your Google Business profile Finding local keywords Creating locally…

Submitting your website to search engines is how you let them know it exists.Google and other search engines may eventually find your website on their own. So it isn’t always necessary to manually inform them. But submitting your website…

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You know GA4 is coming, and last week Dana took you through some of the top things to be aware…

At Google’s annual Search On conference, the company announced seven new features and updates to local search. These updates will significantly enhance how people explore neighborhoods, businesses, and restaurants in Google Search. The…