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A ceramic designer named Jordeen designed a ceramic frog named Froogler. You can see the little Google propeller hat and the Googely colors. This was shared on Instagram.Jordeen said "this is Froogler ™️ He just started at Froogle…

Google’s concept of “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has become a hot topic in the SEO community in recent years, as well as a source of many myths and misconceptions.One of the most prominent questions and…

Google announced that MUM will be integrated into Google Search. Google’s search results page is undergoing major changes that will introduce new ways to discover and explore topics.This new way of searching expands on the old way of…

Updates to Google Search will help you determine if a website is a trustworthy source of information before clicking a link in search results.Announced today at Google’s annual SearchOn event, the company is introducing new ways to provide…

Google announced that their next generation super algorithm MUM is coming to their Google Lens product. This fulfills the promise of MUM which allows a user to search not just with text but with images as well.This event will impact…

One of the biggest challenges in SEO is trying to convince your client or boss that the competition they face online may not match their legacy competitors and personal grudges. Big Earl across the street at Big Earl’s Widgets may be…

Google Alerts is a free tool from Google that lets you monitor the web for mentions. Basically, it sends emails to a user when Google finds new results that match a user’s search term.This is fantastic for marketers, as you can receive…

Even if you know your audience, experiment with various marketing and communication tactics, and identify your best practices, your efforts can still produce poor results if you don’t benchmark against and learn from your competition. This…

John Shehata, the global VP at Conde Nast, asked a super interesting question about how Google Search adapts to how searcher intents change over time. In short, it seems Google is smart enough to understand queries different over…

Remco Tensen asked on Twitter which dials would you want to turn in the Google search ranking algorithm. He offered four choices in his Twitter poll including links, usability, factuality, and freshness.The winner was factuality, most…