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Goodbye Merchant Center, hello Merchant Center Next. Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next. More than just the look and feel of Merchant…

Every PPC marketer aims to deliver improved performance month after month.  But once your Google Ads account is well-managed, optimized, and humming along, where should you turn to keep improving on performance? Often, your next area…

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Why we care. Nearly all consumers research purchases online and rely heavily on ratings and reviews. So it…

Performance Max (or PMax) campaigns are gaining traction among search advertisers. Google’s machine learning resources optimize ad placements across Google’s entire network of inventory. This lets advertisers maximize their efforts and…

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years. That’s…

Despite having gotten the jump on Google when it launched the new Bing, featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the latest numbers from…

With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized…

Google will be rolling out a new update for the helpful content system in the coming month. This update will allow Google Search to “more deeply understands content created from a personal or expert point of view,” the company wrote.…

Google will have search ads on its all-new search engine, the new Google Search generative experience on day one. Advertisers won’t be able to opt out of showing ads on the new search experience – at least not immediately. Google will…

Google announced a few new features to the existing Google Search at I/O, in addition to the new Google Search generative experience. These new features include perspectives, about this image and AI-generated image labels. Perspectives…