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Google Bard just got an upgrade today, it now is better at math and logic responses by incorporating Google’s PaLM language models. “Today I wanted to share that we’ve improved Bard’s capabilities in math and logic by incorporating some of…

The first mobile phone call was made nearly 50 years ago, on April 3, 1973. It’s less clear when exactly in the early 2000s prognosticators first declared it was the “year of mobile,” which has since become an SEO punchline. Such is…

Now that the Google March 2023 broad core update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core updates. This update was indeed a big one, and caused a lot of ranking…

Google is making two new updates to its Government documents and official services policy. The new changes. The date when Google will begin enforcing policy changes from March 31, 2023 to May 24, 2023. The second change is that Google…

Google updates come and go. And sometimes websites pay the price. When this happens, it can be tough when you’ve noticed a drop in rankings and traffic, but there’s nothing wrong with your site.  Core algorithm updates are one such…

It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has been written about using AI to improve advertising performance…

Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: File support for image assets:…

Google is experimenting with displaying blue badge icons and labels on certain search ads for advertisers who have been verified by Google Ads. The blue label features a blue circle with ridges and a…

Google has broken out the merchant listings and product snippet reporting into two unique appearances that you can filter on within the performance reports in Google Search Console. Google also broke…

As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4). With just 100 days left until UA is officially retired, it’s crucial for…