Henry White 981 posts 0 comments

Google has released the April 2023 product reviews update. This is the second product reviews update of 2023 and the seventh overall. Announcement. The update was announced on Twitter: Released…

While many SEO practitioners will smirk at the term “E-E-A-T” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result…

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max…

“It was the best of times; it was the worst of times,” as the famous Dickens line goes. Being negatively affected by a Google algorithm update can quickly bring website traffic and SEO performance from all-time highs to all-time…

The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with The Wall Street Journal. Why we care. AI has…

I’ve been excited about ChatGPT, its API, and its SEO applications – everything from local SEO to title tags and content editing. And like many (including OpenAI’s founder), I’ve also seen its limitations.  While ChatGPT is remarkable,…

Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports. Why we care. Google is clearly committing a lot of resources…

Large language models (LLMs) will eventually be part of the Google search experience. We still don’t know when conversational AI will appear in Search, but Google CEO Sundar Pichai promises it’s coming. Why we care. The new BingGPT…

Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. A vanity metric? Some practitioners contend that…

A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 billion ($4.2 billion) in damages for all UK publishers. The bigger picture. Google is facing similar scrutiny in the U.S. The…