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Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T).  To earn user trust, ecommerce…

Google Merchant Center is splitting its Shopping Ads and Free Listings Malicious or Unwanted Software Policy into three separate policies: Malicious software. Compromised sites. Unwanted software. The updated policies will be…

The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these…

YouTube is rolling out a personalized ‘For You’ section on the home tab of creators’ channels. From November 20, whoever visists your channel will be greeted with a tailored list of recommended videos, comprising a “mix of content from…

The generative AI version of Google Search, Google Search Generative Experience, is now rolling out to over 120 countries and territories. Google also added new ways to follow up with AI-generated search answers, new AI translation help,…

YouTube’s ad blocker crackdown could be illegal in the EU. The platform has been using JavaScript code to detect ad-blocking extensions without asking users for consent first, claims privacy expert, Alexander Hanff – who has filed an…

As expected, Google has released the November 2023 reviews update today on November 8, 2023 at around 12 pm ET. This will be the last time Google announces a reviews update because, as it said, “because they will be happening at a regular…

Navigating the unexpected deadends and misleading turns of a poorly organized website is never fun. Your website must provide visitors with what they expect to find, whether that’s content, products, or whatever means to whatever end. …

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend.  In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value (LTV) / purchase…

Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. New pricing tools. The annual Holiday 100. Why we care. Marketers should stay current with Google’s new features to…