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Successful SEO professionals know a lot about dealing with uncertainty – such is life when algorithms that make or break performance are kept under lock and key. But Search Generative Experience (SGE) triggers change-related anxiety…

Google Business Profiles (GBP) are the lifeblood of most local businesses’ marketing efforts. For many small companies, having a GBP is often the only way they promote their business online. And if a company’s GBP listing gets…

Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob. Five major changes have been added to the platform – all aimed at improving the user…

Google has rolled out its Ads Editor version 2.4, with 16 new features and updates for advertisers to utlize to improve the efficiency of their capaigns. Below is a…

The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track…

Google’s November 2023 core update is now rolling out and may take up to two weeks to complete. This is the fourth broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update, which started rolling…

Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Danielle Wolinsky, Google’s Global Lead for Advertiser Trust and responsibility,…

Google AdSense is rolling out two new changes for publishers which will come into effect early next year: Moving to pay publishers per impression.  Splitting the AdSense revenue-share into separate rates for buying and selling.…

Ever since media publishers moved online, SEOs have been working to help rent out space on their sites in order to gain quicker traction.  This is not a new concept and has been done and abused over the past few decades, so much so that…

Google has confirmed an issue with Google Discover traffic related to a bug with the Google October 2023 core update. The issue started on October 5, 2023, when the core update started to roll out, and was fixed on October 31, 2023.…