Google has confirmed an issue with Google Ads that is “affecting a significant subset of users,” the company posted on the Google Ads status dashboard.
The notice. Google posted at 3:22pm ET “we’re aware of a problem with Google Ads affecting a significant subset of users. We will provide an update by Dec 22, 2021, 1:00 AM UTC detailing when we expect to resolve the problem. Please note that this resolution time is an estimate and may change. The affected users are able to access Google Ads, but may not have access to the most recent data.”
What is the issue. Google wrote that the Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution, may be delayed up to 24 hours.
Simon Poulton complained about this on Twitter saying “seems like there might be some conversion pipeline latency / undercounting going on with Google Ads today.”
It seems like this is just a reporting issue and hopefully Google will be able to restore that data.
Fix coming. Google is actively working on a fix and the company said it will provide an update on the issue by 8pm ET today.
Why we care. If you are noticing lagging reports, specifically around conversion data that use non-first and lack click attribution models, do not worry, this is a confirmed Google bug.
Google is working on resolving the issue and hopefully Google will be able to back fill the data.
New on Search Engine Land
About The Author
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.
