Google recently announced that web data reporting will be supported within the Ad Manager publisher networks.
What this means. Now when you link a Google Analytics 4 property to your Google ads account, data from that property is available to view in your Ad Manager reports.
What metrics are measured. Ad traffic from Google ads will show the following metrics in your reports:
- Ad format
- Ad source
- Ad unit
- Page path + query string and screen class
- Ad unit exposure
- Publisher ad clicks
- Publisher ad impression
- Total ad revenue
Technical requirements. To view the technical requirements for linking Google Analytics 4 to Ad Manager, you can read the help doc here.
Why we care. Viewing and gathering reports on information regarding app monetization and behavioral data from Google Analytics 4 allows advertisers to further track the customer journey and provide deeper audience insights.
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About The Author
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
