Google has released the April 2023 reviews update. It goes beyond its prior product reviews updates to evaluate reviews of nearly any reviewable topic, including:
- Services and businesses.
- Destinations.
- Media (e.g., games, movies).
Announcement. The update was announced on Twitter:
Google also updated its Search Status dashboard at 9:08 PDT with the following: “Released the April 2023 reviews update, which now covers reviews about products, services, and things. Learn more about how to write high quality reviews.”
Why we care. If your website publishes any type of review content, this will be an important update to watch. Check your rankings to see whether your organic traffic improves, declines or stays the same.
Previous product review updates. This seems to be an evolution of Google’s series of product review updates – of which there have been six since 2021. Here’s a timeline of all Google’s past product reviews updates:
Story developing, this story will update soon.
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About the author
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
